Modernizing a mobile legend.

Motorola.com was looking for a large-scale restructure and redesign of their global product and eCommerce experience to make them more modern, inclusive, and accessible. Working closely with the product and engineering teams, we set, built, and executed a design vision to span their entire mobility eCommerce platform.

OUR CHALLENGE:

Launch a new eCommerce platform for the U.S., Brazil, and China. And update the U.S. Motorola homepage to guide customers to the new product detail page that allows them to compare all Motorola’s mobile phone options.

OUR GOAL:

Increase sales by 15% in all three regions.

THE OPPORTUNITY:

• Annual revenue increase by selling Moto G, Moto X, and Moto X Pure Edition.

Not only did Motorola evolve the look and feel of the mobility website, but they needed to address the lack of clear direction of their content needs and the navigation structure. The current site did not allow the consumer to quickly learn and compare the different phones, features, and price offerings. Therefore, our focus was to refine the content structure and product details and consolidate appropriate content.

To capitalize on global and international growth that Motorola was experiencing, we needed to create new pages for audiences around the world. We started by researching and studying the buying behaviors for consumers in countries such as Brazil and China. These new markets were large growth segments, so we needed to localize the website to drive buying behavior. Creating flexible and dynamic pages, as well as leveraging responsive design practices, we ensured that all our content was configurable for multilingual sites.